Marketing Tourism Advert

This lesson/project idea will develop a knowledge and understanding of tourist attractions around the Clyde. Learners will apply knowledge in an advertising context. Young people will work in 'media groups' to produce the two minute video.

Broad Outcomes of learning

  • Subject knowledge gained and enhanced
  • Enterprising skills and attitudes developed (CfE) through working on research in a team, problem solving and self evaluation
  • Research skills enhanced through application in real context
  • Learners take responsibility for their learning through making decisions and become more independent learners and confident in own capabilities

Relevance to curriculum

  • Can be incorporated into performance aspects of drama and purposeful use of ICT equipment in a real life context.

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