Design a Waterfront Logo

This project will develop students' k/u of 2D design processes by using Clyde waterfront (the river, boats, architecture, bridges) as a starting point to create an original Clyde waterfront logo design. They will market to a Clyde developer, rep from tourist sector such as See Glasgow or Visit Scotland, graphic designer, LA personnel (culture/leisure/arts) and local community for sponsorship to have their logo produced for use on tourist merchandise for local area visitors as part of the 'Glasgow: Scotland with Style' campaign.

Broad Outcomes of learning

  • Subject knowledge gained and enhanced e.g. the design process, working to constraints (design brief), learning how to use various materials and techniques
  • Employability skills enhanced - application of knowledge in a real situation by being able to follow a brief, by being in competition with peers and by presenting you finished product to rest of class, selling your product also relates to selling oneself in an interview situation)
  • Communication & analysing: critiquing each others work at end of project
  • Researching, planning and sourcing: going through the design process
  • Presenting: presenting your work to class at end of the project
  • Confidence of working independently from teacher-led lessons demonstrated by learner focussed working through development of design ideas
  • Pupils take responsibility for their learning through making aesthetic decisions throughout their design unit. Learners will also justify their final design to the rest of the class
  • Learners have developed enterprising skills identified as 4 capacities of CfE

Relevance to curriculum

  • Supports CfE Art, students will work with the visual elements: line, shape, colour
  • Relevance of how design is relevant to work and life (everything that you see around has been through the design process) and how this subject knowledge is put into practice in a real situation

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